Tuesday, November 24, 2015

There is No Such Thing as a Free Security System


I am really proud to be a part of the security industry.  It is so rewarding to be able to provide families and businesses with peace of mind and a true sense of security.  I do sleep very well at night.  Having said that, like all business models, there are big gaps in what we preach as an industry and what the true execution of the security business model provides.

There are really only two types of security systems (including Video Surveillance) that we sell to the business and residential customer. Almost all systems fall into one of these two categories: 1. The well designed and thought out system, utilizing the latest technology and products to properly secure your home and business, installed by a security professional  2. The system that just gets you by.

At the end of the day, it is totally up to the discretion of the family or business as to which system they deem sufficient to give them peace of mind. Not necessarily a true sense of security, since almost all prospective clients are aware that for their safety they should obtain the system that provides them that true sense of security but, usually, due to budgetary constraints, or hard core sales tactics, they may settle for system #2: The one that just gets you by.

So, it is almost always a money decision. Usually, people and corporations will get the level of security and professionalism they can afford in relation to the perceived threat. I have proposed literally thousands of video and security systems over the past twenty years, and this is almost always the case. It is basically my job to let the person know they have options, and those options will either increase their security level by a little or by a lot.

Unfortunately, the business model of the security industry emphasizes the installation of the least expensive, common denominator type system, sold to the consumer by a sales guy that they will never see again, hurriedly installed by a subcontractor whose business may or may not be security, that they will also never see again, then monitored and serviced by some business in India. There is only one point to all this: Get the contract signed. The person or company who sold you they system may literally sell your rights to the contract within a week! Then you will basically have no recourse what so ever. And that is why there is no "Free Security System".

This is America folks. Do you really think ADT bought Brinks Security for Three Billion Dollars because they are giving away "Free Security Systems"? Not happening. Can you believe that a company that is trying to install a "Free" system into your home or business will use the highest quality product available to protect you? Is it really possible that a company that is trying to talk you into a "Free" system is going to recommended all of the devices needed to really give you that true sense of Security?

Please just make sure that based on your budget and the perceived needed level of security, you know which of the two categories of security system type you fall into:
  1. The well designed and thought out system, utilizing the latest technology and products to properly secure your home and business, installed by a security professional
  2. The system that just gets you by. Sometimes called "At least I've got something!"
If you fall into category #2, you can call almost anybody for your security needs. A cable company. A company located in New York, New York. A fly by night operation that you will never hear from again. Doesn't matter that much. Your equipment will be inferior, your installation will be hurried and done in a non-professional manner, and you will pay an exorbitant amount every month for 3-5 years until your "Free System" is profitable to the company that currently owns the contract.

But if you fall into category #1, be proud of the fact that you have done almost everything possible to provide that peace of mind and a true sense of security to your family or business. You have purchased a high quality product that is built and tested for a commercial type application (Like the Honeywell Vista 21iP, or the DSC NEO), you have bought a product from a local company that will stand behind the product, you know the system will be professionally installed by an employee of the company you bought it from, and you will have a positive, professional, relationship with your local security company. 

Ask yourself if your security company is part of the community you live in? Do they really care what happens to your business or home? Can you go to their showroom and chat with the employees or to see how their products really work and feel? Do they really care about you and your family or business, or are you just a signature on a contract?

There are real and meaningful differences between security companies. If you make a wrong choice, the result could be something that you regret.

Remember, there is no such thing as a "Free Security Systems".


Moore Security Solutions

2432 E. Broadway Blvd. Tucson AZ, 85719
(520) 881-2885






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