I am really proud to be a part of the security industry. It is so rewarding to be able to provide families and businesses with peace of mind and a true sense of security. I do sleep very well at night. Having said that, like all business
models, there are big gaps in what we preach as an industry and what the true
execution of the security business model provides.
There are really only two types of
security systems (including Video Surveillance) that we sell to the business
and residential customer. Almost all systems fall into one of these two
categories: 1. The well designed and thought out
system, utilizing the latest technology and products to properly secure your
home and business, installed by a security professional 2. The system that just gets you by.
At the end of the day, it is totally up to the discretion of the family or business as to which system they deem sufficient to give them peace of mind. Not necessarily a true sense of security, since almost all prospective clients are aware that for their safety they should obtain the system that provides them that true sense of security but, usually, due to budgetary constraints, or hard core sales tactics, they may settle for system #2: The one that just gets you by.
So, it is almost always a money
decision. Usually, people and corporations will get the level of security and
professionalism they can afford in relation to the perceived threat. I have
proposed literally thousands of video and security systems over the past twenty
years, and this is almost always the case. It is basically my job to let the
person know they have options, and those options will either increase their
security level by a little or by a lot.
Unfortunately, the business model of
the security industry emphasizes the installation of the least expensive,
common denominator type system, sold to the consumer by a sales guy that they
will never see again, hurriedly installed by a subcontractor whose business may
or may not be security, that they will also never see again, then monitored and
serviced by some business in India. There is only one point to all this: Get
the contract signed. The person or company who sold you they system may
literally sell your rights to the contract within a week! Then you will
basically have no recourse what so ever. And that is why there is no "Free
Security System".
This is America folks. Do you really
think ADT bought Brinks Security for Three Billion Dollars because they are
giving away "Free Security Systems"? Not happening. Can you believe that a company that is
trying to install a "Free" system into your home or business
will use the highest quality product available to protect you? Is it really possible that a company
that is trying to talk you into a "Free" system is going to
recommended all of the devices needed to really give you that true sense of
Security?
Please just make sure that based on
your budget and the perceived needed level of security, you know which of the
two categories of security system type you fall into:
- The well designed and thought out system, utilizing the latest technology and products to properly secure your home and business, installed by a security professional
- The system that just gets you by. Sometimes called "At least I've got something!"
If you fall into category #2, you can
call almost anybody for your security needs. A cable company. A company located
in New York, New York. A fly by night operation that you will never hear from
again. Doesn't matter that much. Your equipment will be inferior, your
installation will be hurried and done in a non-professional manner, and you
will pay an exorbitant amount every month for 3-5 years until your "Free
System" is profitable to the company that currently owns the contract.
But if you fall into category #1, be
proud of the fact that you have done almost everything possible to provide that
peace of mind and a true sense of security to your family or business. You have
purchased a high quality product that is built and tested for a commercial type
application (Like the Honeywell Vista 21iP, or the DSC NEO), you have bought a
product from a local company that will stand behind the product, you know the
system will be professionally installed by an employee of the company you
bought it from, and you will have a positive, professional, relationship with
your local security company.
Ask yourself if your security company
is part of the community you live in? Do they really care what happens to your
business or home? Can you go to their showroom and chat with the employees or
to see how their products really work and feel? Do they really care about you
and your family or business, or are you just a signature on a contract?
There are real and meaningful
differences between security companies. If you make a wrong choice, the result
could be something that you regret.
Remember, there is no such thing as a "Free
Security Systems".